Recommendations

 After the comparing between the physical shop and online shop we got that got their strong point and shortcoming.  The strong point of the physical shop is we can make sure the product that we buy is in the best quality and it is don't have any defect on the product, On the other hand, we not need to worry about the side of the shirt is suitable for us or not and also is it the shirt is suitable for us to wear, It is because all the physical shop have provide the fitting room for us to try the shirt. If the shirt is not suitable we can reject it. Other than that, if we but the shirt from  the online shop we not only that not sure the product that we receive is it got any defect and also the size is suitable or not although some of the online shop have provide the details of the size. But normally the details of the size will different between 3-4cm. However, the shortcoming of the physical shop is the price of the shirt will higher than the online shop. It is because they have to pay for the rent and the employees. Moreover, at the physical shop we need to spend our time to go out, find the parking at the shopping centre and also the physical shop have their operation time, When we finish to buy, we need to carry the things that we buy back to home by yourself. Otherwise, if we buy at online shop we can buy it at everywhere and also anytime, In addition, when we buy at online, we not need to carry it by self. We  just order on the website and give our name, address and phone number, they will delivery your things to your home. As long as a conclusion, either we buy on the physical or online shop, both of them got their strong point and shortcoming. 

The most popular item of Zalora

Navy/Ivory Sundress
So simple yet so sweet, this sun dress from Dorothy Perkins features bodacious hue with self-tie ribbon on the front, giving it a sweet modern vintage appeal that is effortlessly ethereal. The material of the dress is cotton blend. The design of the dress is square neckline with sleeveless. The price of the dress is RM129.

Tullp Pencil Dress

Make the best out of your casual weekend by dressing up in this CLOSET number. Designed with a fit and flare silhouette, this sleeveless number is imbued in a solid shade for added boost of versatility. This dress is make by the polyester. The design of the dress is round neckline and sleeveless with the hidden back zip fastening. The price of the dress is  RM209.

Bow Side Dress

Achieve an edgy feminine look with this Bow Sides Dress by Maxqullo. This piece features an A-line silhouette that can be cinched at the waist with the fabric bows on each side. Pair it with boots for a edgy yet stylish look. This dress is make by the polyester. The design of the dress is round neckline and sleeveless with the hidden back zip fastening. The price of the dress is RM129.

Love Cold Shoulder Ruffle Top

Refresh your off-duty perspective by having this LOVE ZALORA blouse in your wardrobe. Specially detailed with cold shoulder cut-outs, this feminine blouse has all it needs to amplify your daytime ensemble to a whole new level. This top is make by the polyblend. The design of the top is cold shoulder neckline with short sleeve and also the concealed back zip fastening. The price of the top is RM69. 

Flora Shoulder Top

Get sprung into the seasonal update with Yoco. Lending a maximal romantic vibe through the all-over floral print detail, this flowy top is all about the bohemian appeal and breezy comfort. The material use of the top is polyester and the design of the top is off-shoulder neckline with short sleeve. The pattern of the top is the flora print with frilled detail. The price of the top is RM59.

The value proposition of Zalora

  Zalora is the largest online shopping in Malaysia. The value proposition of Zalora is they have provide 2 type of payment which are cash on delivery or pay by credit card. On the other hand, when customer buy RM75, they will free delivery for customer. Other than that, all the product that sell by Zalora are best in quality and lower in price. They also provide free return service which customers are bought the product within 30 days. Last but not least is customer can buy the product at home and receive the product at home too.

Product of Zalora

Picture of Zalora Malaysia

History Background Zalora

ZALORA is Asia's Leading Online Fashion Destination that provides a wide variety of stylish and current fashion trends for women and men. ZALORA Asia Group was set up by Rocket Internet, one of the largest e-commerce and start-up incubator in the world. Rocket Internet ventures in many companies that has a strong presence in Asia such as ZALORA, Lazada, Food Panda and others. ZALORA Asia Group is operated in most Asian countries such as Malaysia, Singapore, Thailand, Vietnam, Hong Kong, Indonesia, Philippines, Brunei, Australia and New Zealand.

Currently, ZALORA thrives to offer the best of high street brands in the market such as MANGO, River Island, Sephora, American Apparel and many more in their website. Plus, ZALORA's private label, Something Borrowed and EZRA, are also successfully growing and highly loved by customers. Other than that, local high-end fashion designers such as Rizalman, Jovian Mandagie and Melinda Looi are working closely with ZALORA, by designing a collection exclusively for ZALORA. With only being in the market for two years, ZALORA Malaysia has been rapidly growing in number of loyal customer base and brands offered. This shows that ZALORA is aiming towards achieving their goals and shows no signs of slowing down from it.

tHe most popular item in the H&M City Square

This is one of the popular item at H&M City Square Johor Bahru.This is a dress which done by 100% cotton. The design of the dress is in Korea Style and it look like t-shirt. The price of this dress is RM59.90 and the reason that popular is because that is look cute when wear and easy to match.

This is the second one of the popular item at H&M City Square Johor Bahru.Inside is a singlet which is open cut until waist at both side and outside the coat is the most popular design couat at the Korea now. The price of this singlet is RM59.90 and the coat is RM 89.90. The reason that popular is because this match can be two style which is casual or formal.

This blouse is make by the cotton and it is cute to wear with the special design of the letter word. The price of the blouse is RM49.90.  The reason that is popular id because it is comfortable to wear and easy to match.

This blouse is the warm clothing. The design of this blouse is simple and mix some Korea style. The price of the blouse is RM59.90 and it popular is because it simple and easy to match.

Detail of the H&M City Square Johor Bahru

Address : Lot M1-14 & M1-25 Johor Bahru City Square 106-108, Jalan Wong Ah Fook

Johor Bahru

Contact Number : 07-2070540

Business Hour : 10a.m. until 10p.m.

The value proposition of H&M

Hennes & Mauritz (H&M) is a Swedish clothing company established in 1947. The company's business concept has been to offer fashion and quality to customers at the best possible price. First, the company started with only women’s apparel but it has turned into a large chain selling men’s and children’s clothing and accessories. Unlike most retailers at the moment, H&M has succeeded to gain strong profits during the time of financial crisis. This is what makes H&M interesting: what is that they offer to consumers that appeals to them even during recession? How can H&M promise to create thousands of new jobs when others are sacking their employees?

H&M’s retail value proposition is centered mostly on low product prices and a good selection. But I would say that H&M is not successful at the moment only because of low prices: H&M is not only about that. H&M has created a strong brand that is associated with high fashion and top designers. Being associated with names like Madonna, Kate Moss, Karl Lagerfeld and Stella McCartney, H&M has really created something unique. The fact that a company is offering low price products, doesn’t necessarily mean that the brand has to be a cheap one too. H&M has put a lot of effort into building a brand associated with top fashion but yet has kept the prices low for most products. Most popular clothing brands from the same price range cannot be seen in small boutiques or runways in Italy like some of H&M’s products can be. H&M proofs how a strong brand can be built even if the company is mostly selling low price products.

Of course, nothing is only black and white and H&M definitely isn’t known as a luxurious brand in most countries. For example, when the Finnish fashion brand Marimekko signed a licensing agreement for fabrics with H&M in 2008, there were speculations about how the connection to H&M would affect Marimekko’s image as high quality brand. At the moment, I would say that Marimekko is feeling satisfied with its choice to work together with one of the blooming retailers in the fashion industry.

I would say that convenience is to some extent important to H&M’s value proposition too. Most of the shops are situated in shopping malls or conveniently in the center of a city. However, convenience is not what they’re offering to customers everywhere. For example in Stockholm, in the very heart of H&M business, H&M doesn’t serve clients with a one stop policy. There are several smaller stores in downtown Stockholm and you can’t get all styles and products from just one store.

To conclude, one of H&M’s keys to success has been its ability to offer low prices while staying flexible and building a strong brand. You don’t have to be similar in every country even though you are a large chain: some countries want more convenience; some may need more references with high fashion. H&M has understood how to serve different needs without compromising their core competence in economies of scale and low prices.

Picture of the product sold

Picture of H&M City Square Johor Bahru

History Background of H&M

In 1947 Hennes women’s clothing store opened in Västerås, Sweden. Today the H&M Group offers fashion for everyone under the brands of H&M, COS, Monki, Weekday, Cheap Monday and & Other Stories, as well as fashion for the home at H&M Home.

1947

The first store opens in Västerås, Sweden, selling women’s clothing. The store is called Hennes.

1952

Hennes opens in Stockholm.

1964

The first store outside Sweden opens in Norway.

1968

Founder Erling Persson buys Mauritz Widforss, a hunting and fishing equipment store. Sales of men’s and children’s clothing begin. The name is changed to Hennes & Mauritz.

1974

H&M is listed on the Stockholm Stock Exchange.

1976

The first store outside Scandinavia opens in London, in the UK.

1977

Impuls stores, focused on teenagers, are launched. Sales of cosmetics begin.

1980s

Stores open in Germany and the Netherlands. H&M acquires the mail order company Rowells.

1990s

Progress continues in Europe with the opening of the first store in France in 1998. Newspaper and magazine advertising is complemented by outdoor advertising featuring famous models. In 1998 H&M online shopping begins.

2000

The first US store opens on Fifth Avenue in New York. The same year stores open in Spain. In subsequent years, H&M opens in more European markets.

2004

H&M initiates designer collaborations starting with Karl Lagerfeld. More collaborations follow with Stella McCartney, Viktor & Rolf, Madonna, Roberto Cavalli, Comme des Garçons, Matthew Williamson, Jimmy Choo, Sonia Rykiel, Lanvin, Versace, Marni, David Beckham, Anna Dello Russo, Maison Martin Margiela, Isabel Marant and Alexander Wang.

2006

A major expansion of online and catalogue sales begins with the Netherlands as the first market outside the Nordic region. The first stores in the Middle East open via franchise.

2007

The first Asian stores open in Hong Kong and Shanghai. In the same year, the new concept store COS is launched. The expansion of online and catalogue sales continues with the inclusion of Germany and Austria.

2008

H&M opens its first Japanese store in Tokyo and acquires fashion firm FaBric Scandinavien AB, which comprises the brands Weekday, Monki and Cheap Monday.

2009

The first H&M stores in Russia open. Beijing also gets its first H&M and Lebanon becomes a new franchise market. H&M Home is launched. Weekday and Monki open in Germany.

2010

The first H&M stores in South Korea and Turkey open. Israel becomes a new franchise market. Online shopping starts in the UK. The first H&M Home stores open outside Sweden. Monki moves into Asia with a store in Hong Kong. H&M becomes the world’s largest consumer of organic cotton and continues to increase its use of sustainable materials in the following years.

2011

H&M opens in Romania, Croatia and Singapore, as well as via franchise in Morocco and Jordan. COS opens in Sweden, and Monki and Cheap Monday in the UK. The H&M Incentive Program – a reward and recognition programme for all employees – starts. COS and Monki launch online shopping in 18 markets.

2012

H&M opens in Bulgaria, Latvia, Malaysia and Mexico, and via franchise in Thailand. COS opens in Finland, Italy, Poland, Hong Kong and Austria, and opens via franchise in Kuwait. The Monki brand grows in China and Weekday opens in the Netherlands.

2013

The first H&M store in the southern hemisphere opens in Chile. H&M also opens in Estonia, Lithuania and Serbia. Indonesia becomes a new franchise market. H&M introduces online shopping in the US. The & Other Stories brand is launched in several European countries. COS, Monki, Weekday and Cheap Monday also open in new markets. Weekday and Cheap Monday launches online shopping. A global clothing collecting initiative starts in selected stores.